The Routledge Handbook of Strategic Communication The Routledge Handbook of Strategic Communication
Routledge Handbooks in Communication Studies

The Routledge Handbook of Strategic Communication

    • USD 64.99
    • USD 64.99

Descripción editorial

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

• Conceptual foundations,

• Institutional and organizational dimensions,

• Implementing strategic communication, and

• Domains of practice

An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2014
20 de noviembre
IDIOMA
EN
Inglés
EXTENSIÓN
620
Páginas
EDITORIAL
Taylor & Francis
VENDEDOR
Taylor & Francis Group
TAMAÑO
20.5
MB
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