Visual Marketing Visual Marketing
Marketing and Consumer Psychology Series

Visual Marketing

From Attention to Action

Michel Wedel & Rik Pieters
    • USD 54.99
    • USD 54.99

Descripción editorial

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention

GÉNERO
Negocios y finanzas personales
PUBLICADO
2007
19 de septiembre
IDIOMA
EN
Inglés
EXTENSIÓN
328
Páginas
EDITORIAL
Taylor & Francis
VENDEDOR
Taylor & Francis Group
TAMAÑO
5.4
MB

Otros libros de esta serie

Brands and Brand Management Brands and Brand Management
Brands and Brand Management
2023
Consumer Social Values Consumer Social Values
Consumer Social Values
2019
The Aging Consumer The Aging Consumer
The Aging Consumer
2020
Consumer Behavior and Advertising Involvement Consumer Behavior and Advertising Involvement
Consumer Behavior and Advertising Involvement
2013
Contemporary Consumption Rituals Contemporary Consumption Rituals
Contemporary Consumption Rituals
2004
Handbook of Consumer Psychology Handbook of Consumer Psychology
Handbook of Consumer Psychology
2018