A Joosr Guide to... Purple Cow by Seth Godin

Transform Your Business by Being Remarkable

    • 14,99 lei
    • 14,99 lei

Publisher Description

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.

The marketing world isn't what it used to be. Simply creating a good product isn't enough, and standard advertisements now just get lost amongst all the others. To get people's attention and be truly successful, you've got to stand out and get noticed-just like a purple cow.


Most of us wouldn't stop and stare at something mundane, like a herd of cows. But if one of those cows happened to be bright purple, it would draw attention far and wide. As an introduction to the modern marketing world, Purple Cow works on exactly that principle, teaching you how to create and market an extraordinary product that stands out from its ordinary competitors.


You will learn:


· That your best potential customers should be seeking you out, and not the other way around

· Why catering your products and ads to the majority is the worst thing you can do

· How to expand your business once you've created a successful product.

GENRE
Business & Personal Finance
RELEASED
2016
26 February
LANGUAGE
EN
English
LENGTH
16
Pages
PUBLISHER
Joosr Ltd
SIZE
388.3
KB

More Books by Joosr

2016
2016
2016
2016
2015
2016