Because Internet
Understanding how language is changing
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- 42,99 lei
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- 42,99 lei
Publisher Description
THE ACCLAIMED NEW YORK TIMES BESTSELLER.
Have you ever puzzled over how to punctuate a text message? Wondered where memes came from? Fret no more: Because Internet is the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.
'McCulloch is such a disarming writer - lucid, friendly, unequivocally excited about her subject - that I began to marvel at the flexibility of the online language she describes, with its numerous shades of subtlety.' New York Times
PUBLISHERS WEEKLY
McCulloch, writer of the "Resident Linguist" column for Wired and podcast cohost of Lingthusiasm, debuts with a funny and fascinating examination of the evolution of language in the digital age. Exploring everything from capitalization and punctuation to emojis and gifs, her book breaks down the structure of "internet language" in a precise and engaging way. She offers novices a well-structured introduction to modern linguistics, including a history of informal writing and the social implications of language. McCulloch discusses the ongoing shift toward less formal, more concise greetings in message writing, observing that receiving emails from strangers provides a "never-ending multiplayer guessing game of what generation someone's in," based on how her correspondent addresses her. She also discusses the stylized language of memes, sharing an excerpt of Genesis translated into the terminology of lolcat memes ("Oh hai. In teh beginning Ceiling Cat maded the skiez An da Urfs...") and the function of punctuation in text messages, such as how a period may or may not signal passive aggression. An extensive notes section invites readers to further explore the impact the internet has had on language. Thanks to McCulloch's skill in explaining both academic and popular subjects, this survey will make an excellent starting point for anyone's exploration of the topic.
