SustainCase: How BMW Brilliance ensures product safety

Case study: How BMW Brilliance ensures product safety


The safety of its customers is paramount to BMW Brilliance’s sense of product responsibility. Tweet This! BMW Brilliance takes an integrated approach to product safety, which encompasses both active and passive safety systems while also addressing such aspects as product labelling, safety training and avoidance of potentially dangerous materials.


BMW Brilliance follows the global safety standards of the BMW Group to provide premium products and services for individual mobility in China, integrating active safety features into its vehicles to try to prevent accidents from happening in the first place and applying passive safety features to mitigate their consequences. After measuring and setting targets, BMW Brilliance took action to ensure – and act upon – safety feedback, protect the lives and health of drivers, passengers and pedestrians through passive safety systems, prevent accidents through active safety systems, guarantee product and service information, offer driver safety training and use safe materials in its vehicles.


Using the GRI Standards in order to maintain and increase the value of your company


With each publication in this series the FBRH team will highlight one key impact identified by a company reporting in accordance with the GRI Standards and show how it has taken a structured, systematic approach to improving performance. With such positive action companies build trust, by dealing responsibly and conscientiously with their impact on the environment and on their stakeholders (e.g. clients, suppliers, shareholders, local communities, NGOs or local government). Stakeholders that can hold it back or stop it from reaching its objectives


By building trust your company creates loyalty and long-term commitment to its services and brands