How Brands Grow: What Marketers Don't Know (Unabridged‪)‬

    • 175,00 kr

    • 175,00 kr

Utgivarens beskrivning

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

GENRE
Näringsliv
UPPLÄSARE
DM
Daniel May
SPRÅK
EN
Engelska
SPELTID
06:35
tim min
UTGIVEN
2014
4 februari
UTGIVARE
Audible Studios
PRESENTERAS AV
Audible.com
STORLEK
306,8
MB

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