Organizing and Managing Insanely Great Products (Unabridged‪)‬

This is the second in a series of three books dedicated to the goal of building, managing, marketing, and selling insanely great (successful) products. This audiobook covers the key factors in organizing and managing insanely great (successful) products.

Worldwide, in companies of every size, there is an urgent need to align product management success approaches with modern product enterprise trends. As a result, there are changes that are driving the need to reconsider product success management paradigms. This audiobook covers these changes and much more from a 360-degree perspective. 

It discusses these teams and their effect on organizing and managing product pain points: leadership team and enterprise, innovation team, strategic IT team and technology adoption, the infosec team and information and security, partner-focused teams and partners, performance management teams and enterprise performance, business process teams and core and support business processes.