Jochen Wirtz

Services Marketing

SERVICES MARKETING (9TH ED)

Managing Customer Relationships and Building Loyalty

Managing People for Service Advantage

Designing Customer Service Processes

Understanding Service Consumers

Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (Unabridged)

Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work and Life (Unabridged)