Melina Palmer

The Truth About Pricing

What Your Customer Wants and Can’t Tell You

La verdad sobre el pricing

What Your Employees Need and Can't Tell You

The Truth About Pricing : How to Apply Behavioral Economics So Customers Buy

What Your Customer Wants and Can’t Tell You : Unlocking Consumer Decisions with the Science of Behavioral Economics

What Your Employees Need and Can't Tell You : Adapting to Change with the Science of Behavioral Economics