Routledge Studies in Marketing

Robert Crawford och andra
Serie • 26 böcker • Näringsliv och privatekonomi
Visual Methods in Marketing and Consumer Research Visual Methods in Marketing and Consumer Research
Visual Methods in Marketing and Consumer Research
Fatema Kawaf & Ofer Dekel-Dachs
The Continuum of Consumer Choice The Continuum of Consumer Choice
The Continuum of Consumer Choice
Gordon R. Foxall
Information Asymmetry in Online Advertising Information Asymmetry in Online Advertising
Information Asymmetry in Online Advertising
Jan W. Wiktor & Katarzyna Sanak-Kosmowska
Building Corporate Identity, Image and Reputation in the Digital Era Building Corporate Identity, Image and Reputation in the Digital Era
Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar, Charles Dennis & Pantea Foroudi
Charity Marketing Charity Marketing
Charity Marketing
Fran Hyde & Sarah-Louise Mitchell
Evaluating Social Media Marketing Evaluating Social Media Marketing
Evaluating Social Media Marketing
Katarzyna Sanak-Kosmowska
New Consumer Culture in China New Consumer Culture in China
New Consumer Culture in China
Xi Liu
Corporate Heritage Marketing Corporate Heritage Marketing
Corporate Heritage Marketing
Angelo Riviezzo, Antonella Garofano & Maria Rosaria Napolitano
Driving Consumer Engagement in Social Media Driving Consumer Engagement in Social Media
Driving Consumer Engagement in Social Media
Anna Bianchi
Relationship Marketing in the Digital Age Relationship Marketing in the Digital Age
Relationship Marketing in the Digital Age
Robert Palmatier & Lena Steinhoff