An Analysis of Changes in the Global Tobacco Market and its Effects on PMI's Internationalization and Expansion

The discovery that cancer and other lungs related deseases are caused by cigarette smoking, has brought drastic changes in consumer consumption patterns especially at the turn of the 21st century. From a consumer's perspective, their lives are much more healthier with added savings from not buying cigarettes but what about the TTCs and their survival? This thesis seeks to explore the other side of the story with a special focus on Philip Morris International.