Anatomy of a SelfServeApps iPhone App

Since websites are often built using a template approach or online content management system, why not build iPhone apps the same way? The small to medium sized business information app is a great place to start because of the regular set of features these apps need.



In fact, the contents of a business’s web site can be mined to come up with raw material that can be repurposed and used to develop their iPhone app; RSS Feeds, Web pages, Mobile web pages, Text, Graphics, and Logos can all be repurposed very easily by a skilled designer.



The purpose of this book is to show a designer, and potentially their business customer, a simple SelfServeApps iPhone app and describe its anatomy. What does it look like? How does it work?