Badger Service & Supply: Pricing Strategy, Value Creation, And Channel Disintermediation in Wholesale Distribution (Cases) (Case Study‪)‬

CASE DESCRIPTION The primary subject matter of this case is pricing strategy within the context of complex interactions that have resulted from changes in three elements of the competitive environment: the commoditization of product markets, disintermediation in marketing channels, and a fundamental change in buyers' perceptions of value. Each topic is addressed within the context of marketing management. This case challenges conventional ideas about the value added by channel intermediaries and the role of pricing strategy in value creation. Secondary issues include globalization, e-commerce, and distribution strategy. This case has a difficulty level of four, appropriate for senior level courses. This case is designed to be taught in one class hour and is expected to require two hours of outside preparation by students.