"Dead Air"
How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies
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- 115,00 kr
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- 115,00 kr
Utgivarens beskrivning
EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS:
1. THEIR LISTENERS
2. THEIR ADVERTISERS
3. THEIR EMPLOYEES
THIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY
GENRE
Biografier och memoarer
UTGIVEN
2010
17 mars
SPRÅK
EN
Engelska
LÄNGD
156
Sidor
UTGIVARE
IUniverse
STORLEK
237,3
KB