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Introduction This essay seeks to understand the startling yet bizarre image of Carl Fredricksen (voiced by Edward Asner) launching his house into the air using children's helium balloons in Disney/Pixar's animated feature film, Up (2009). Most obviously, this is a voyage for Carl to Paradise Falls, South America, as an escape from a death sentence. After Carl accidentally hits a construction worker on the head while protecting his mailbox from the urban gentrification encroaching upon his yard, an anonymous judge forces him to enter a retirement home. However, because the cinephilia-obsessed creators at Pixar (Pete Docter, who also directed 2001's Monsters, Inc.) are at the helm, I believe the images invoke canonical filmic treatments of the familial aspects of the American Dream, principally via The Crowd (King Vidor, 1928) and Citizen Kane (Orson Welles, 1941). Because of its interest in Carl's journey, the film defines its interrogation of success via the figure of the road, both in its literary manifestation in Jack Kerouac's On the Road (1957) and cinematically, via The Wizard of Oz (Victor Fleming, 1939).