Insights on Paco Underhill’s Why We Buy by Instaread
Utgivarens beskrivning
In Why We Buy: The Science of Shopping (1999), Paco Underhill details the factors that influence consumer choices and preferences and explains how retailers tailor the environment to induce people to spend. Underhill’s team closely studied every detail of shoppers’ interactions with the retail environment to find out what inhibits or encourages spending...
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GENRE
Uppslagsböcker
UTGIVEN
2018
12 augusti
SPRÅK
EN
Engelska
LÄNGD
11
Sidor
UTGIVARE
Instaread
STORLEK
185,8
KB
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