L'avantage concurrentiel L'avantage concurrentiel

L'avantage concurrentiel

Comment devancer ses concurrents et maintenir son avance

Michael E. Porter
    • 529,00 kr
    • 529,00 kr

Utgivarens beskrivning

Constamment réédité depuis 1986, L'Avantage concurrentiel est un ouvrage fondateur de la pensée stratégique contemporaine. Il met au jour les 3 options stratégiques qui s'offrent aux dirigeants et que l'on a appelées par la suite les «stratégies génériques de Michael Porter». Il développe également un outil qui a fait le tour du monde : la chaîne de valeur.

GENRE
Näringsliv och privatekonomi
UTGIVEN
2023
4 januari
SPRÅK
FR
Franska
LÄNGD
664
Sidor
UTGIVARE
Dunod
LEVERANTÖRS­UPPGIFTER
Hachette Livre
STORLEK
14,9
MB

Fler böcker av Michael E. Porter

HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter) HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
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2010
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2008
HBR's 10 Must Reads on Leading Digital Transformation (with bonus article "How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen) HBR's 10 Must Reads on Leading Digital Transformation (with bonus article "How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen)
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2021
HBR's 10 Must Reads on Technology and Strategy Collection (7 Books) HBR's 10 Must Reads on Technology and Strategy Collection (7 Books)
HBR's 10 Must Reads on Technology and Strategy Collection (7 Books)
2020