Offensive Marketing Offensive Marketing

Offensive Marketing

Hugh Davidson
    • 629,00 kr
    • 629,00 kr

Utgivarens beskrivning

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.

Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

GENRE
Näringsliv och privatekonomi
UTGIVEN
2012
25 juni
SPRÅK
EN
Engelska
LÄNGD
414
Sidor
UTGIVARE
Taylor & Francis
STORLEK
10,8
MB

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