Purple Cow Purple Cow

Purple Cow

Transform Your Business by Being Remarkable

    • 5,0 • 2 betyg
    • 115,00 kr

Utgivarens beskrivning

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.

GENRE
Näringsliv och privatekonomi
UTGIVEN
2005
27 januari
SPRÅK
EN
Engelska
LÄNGD
160
Sidor
UTGIVARE
Penguin Books Ltd
LEVERANTÖRS­UPPGIFTER
Penguin Books Limited
STORLEK
1,1
MB
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This is Marketing This is Marketing
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To Sell is Human To Sell is Human
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