Seven Recipes for Success in Business

Improving profits and improving your commissions can be easier than you think. Success in business rests with customer service. In Seven Recipes for Success in Business, author Frank D. Briggs provides seven steps to help build your success and your companys success.


Filled with personal examples and stories from almost forty years in business, Briggs demonstrates the importance of the customer and of providing quality customer service with seven simple concepts. He shows that, because the customer:

Has a need, you have a job to do
Has a choice, you must be the better choice
Has sensibilities, you must be considerate
Has urgency, you must be quick
Is unique, you must be flexible
Has high expectations, you must excel
Has influence, you have the hope of more customers

Seven Recipes for Success in Business details the importance of thinking of the customer first each and every time and treating the customer the way you would like to be treated. By following these simple concepts, success will flourishall because of the customer.