- 115,00 kr
In his international bestseller The Power of Habit, Pulitzer Prize-winner Charles Duhigg explained why we do what we do. Now he applies the same relentless curiosity and masterful analysis to the question: how can each of us achieve more?
Drawing on the very latest findings in neuroscience, psychology and behavioural economics, he demonstrates the eight simple principles that govern productivity. He demonstrates how the most dynamic and effective people – from CEOs to film-makers to software entrepreneurs – deploy them. And he shows how you can, too.
‘Charles has some wonderful advice for increasing productivity . . . the tips he highlights have most definitely played a huge part in helping me to build the Virgin brand.’ Richard Branson
‘In Smarter Faster Better Duhigg finds provocative answers to a riddle of our age: how to become more productive (by two times, or even ten times) and less busy.’ Jim Collins
‘There are valuable lessons in Smarter Faster Better . . . I never felt like putting it down.’ Financial Times
Journalist Duhigg (The Power of Habit) shares his conversations with productive people in this manual for increasing productivity. From this fieldwork he draws eight commonalities, treated in individual chapters. He places particular emphasis on the importance of individual agency and engagement: according to him, success comes from proactive transformation, as opposed to passive acceptance. The book's major source consists of the interviewees' stories, so it makes sense that the discussion is more narrative than data-driven. Many examples are recent, relevant, and fresh such as the story of creative triumph that was the development of the hit film Frozen. The narrative can feel like one under-analyzed anecdote after another, but Duhigg's accessible prose comes across as appropriate for the subject matter, since it ensures that his points about behaving proactively can be absorbed quickly and easily.