So Yesterday

Ever wonder who was the first kid to wash jeans in acid or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap backwards?

Meet the Innovators, the people at the top of the cool pyramid. If it was your job to say what was cool, you wouldn’t complain about it . . . would you?

[A] clever, quirky romp . . . Hunter, whose anxiety underlies his need to be cool, is a charming narrator with an original take on teen life.”—Kirkus Reviews, starred review

Seventeen-year-old Hunter Braque is a Trendsetter, on the second level of the pyramid. His job: find the newest, coolest thing for the retail market. His MO: observe, don’t get involved. It’s a pretty sweet deal until Hunter’s boss disappears. Soon Hunter and his crush, Jen, become ensnared in a web of brand-name intrigue—a missing cargo of the coolest shoes they’ve ever seen, ads for products that don’t exist, and a shadowy group dedicated to the downfall of consumerism as we know it.