QuickRead presents a summary of "The Gen Z Effect" by Thomas Koulopoulus and Dan Keldsen:
Learn about the six forces shaping the future of business
Today, the world is moving at a rate that we can hardly keep up with. As technology continues to rapidly evolve and change the way we live, it also impacts the future of our business. Even more, the most profound effect on business and society surrounds the post-millennial generation, Gen Z. This is because no other generation in history has been able to connect with every living being on the planet or has had the opportunity to receive an education from anywhere in the world. So what does this mean for business? According to the authors Thomas Koulopoulus and Dan Keldsen, The Gen Z Effect will impact businesses, markets, and educational institutions in the future. With the Gen Z Effect, we will see a radical change in which generations become united, impacting our mindset, behavior, and the way we do business. As you read, you'll learn how Gen Z is more than just another generation and how it's a mindset blending equality, education, and technology.