SustainCase: How Media Prima ensures ethical business conduct

Case study: How Media Prima ensures ethical business conduct


Media Prima is the largest integrated media company in Malaysia, with business activities that comprise Television, Print, Radio, Out-Of-Home, Content and Digital Media. As a consequence, Media Prima strives to conduct its business according to high ethical standards of honesty and integrity, fighting fraud, corruption and dishonest business practices.


Abstract


Operating ethically and responsibly regarding issues such as copyright protection, bribery and corruption, or conflicts of interest, is a key priority for Media Prima. In order to ensure ethical business conduct Media Prima took action to:

• protect copyright

• fight bribery and corruption

• avert conflicts of interest

• combat anti-competitive practices


Using the GRI Standards in order to maintain and increase the value of your company


With each publication in this series the FBRH team will highlight one key impact identified by a company reporting in accordance with the GRI Standards and show how it has taken a structured, systematic approach to improving performance. With such positive action companies build trust, by dealing responsibly and conscientiously with their impact on the environment and on their stakeholders (e.g. clients, suppliers, shareholders, local communities, NGOs or local government). Stakeholders that can hold it back or stop it from reaching its objectives


By building trust your company creates loyalty and long-term commitment to its services and brands


New foreword by the Editor:

Why the GRI Sustainability Reporting Standards are not a box ticking exercise and how 80% of the world's 250 largest companies are using the GRI Standards to gain competitive advantage