The Evolutionary Bases of Consumption The Evolutionary Bases of Consumption
Marketing and Consumer Psychology Series

The Evolutionary Bases of Consumption

Gad Saad
    • 699,00 kr
    • 699,00 kr

Utgivarens beskrivning

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi

GENRE
Näringsliv och privatekonomi
UTGIVEN
2007
5 februari
SPRÅK
EN
Engelska
LÄNGD
360
Sidor
UTGIVARE
Taylor & Francis
STORLEK
1,8
MB

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