The Psychology of Fashion

Would you like to know how the clothes you wear can change your life? Do you want to learn how to use fashion as a tool to improve your image, your self-esteem, your communication, and your relationships? Are you interested in discovering the psychological secrets behind trends, brands, colors, and styles?

If you answered yes to any of these questions, this book will interest you. In the following pages, you will discover how the psychology of fashion can help you better understand who you are, how others perceive you, and how you can influence them through the way you dress. You will learn to choose and combine the clothes and accessories that best suit you, that best match your personality and context, and that make you feel your best.

This book is not a style manual, a shopping guide, or a critique of fashion. It is a scientifically rigorous work that will open your eyes to the psychological dimension of fashion, showing you how clothing can be a form of expression, creativity, identity, and communication. It is a book that invites you to enjoy fashion as both a science and an art, and to make use of it in an intelligent and-why not?-fun way.