Case Study: The Martinez Construction Company in Germany

This case study is about a company called Martinez Construction, a well-established construction company located in eastern Spain. The company was founded in the mid-1940s and has been in the hands of the Martinez family since then. Most probably the company was a small- to medium-sized enterprise (SME) with a limited amount of resources and capital operating in one country so far. After the fall of the Iron Curtain between Western and Eastern Europe and the reunion of West and East Germany (1989), Martinez Construction thought about the development of Germany as new foreign market for expanding their business operations. Studienarbeit aus dem Jahr 2007 im Fachbereich Wirtschaft - Unternehmensführung, Management, Organisation, Note: 1,0, Fachhochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulstudienzentrum Frankfurt, Veranstaltung: Master of Business Administration, Sprache: Englisch.