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Contemporary Case Studies on Fashion Production, Marketing and Operations
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- 139,99 €
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- 139,99 €
Publisher Description
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Other Books in This Series
Operations Management in the Era of Fast Fashion
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Fashion in 21st Century China
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Fashion and Film
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Fashion Supply Chain Management in Asia: Concepts, Models, and Cases
2018
Artificial Intelligence for Fashion Industry in the Big Data Era
2018
Sustainability in Luxury Fashion Business
2018