Launch!
The critical 90 days from idea to market
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- 3,99 €
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- 3,99 €
Publisher Description
About ninety-seven percent of a rocket's fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service. Those first few steps are absolutely critical.
Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period immediately before, during, and after opening your doors (literally or online).
His approach is based on his experiences working with top entrepreneurs like Tony Robbins and Richard Branson, who taught him how to balance the two key sides of entrepreneurship:
The personal side, including personal finances, relationships, and health.The business side, including raising capital, building teams, establishing partnerships, and closing sales.
Duffy also draws on the true stories of other big names, such as Howard Schultz, Lou Holtz, and MC Hammer, to offer guidance on turning your vision into a full-fledged enterprise.
PUBLISHERS WEEKLY
Serial entrepreneur Duffy, currently CEO of the Launch Project, has learned from the best; he's worked with Tony Robbins and Richard Branson's Virgin Group has acquired his latest venture. Here, he offers a "flight plan" for entrepreneurs and corporate managers who are launching a business or product. The present is the best possible time to be an entrepreneur, argues Duffy, whether you are starting your own business or expanding your company's there's a low barrier to entry and plenty of opportunity for growth. According to Duffy, speed is essential, as is carefully building out and developing your big idea. Duffy illustrates his points with examples from businesses such as Starbucks and Spanx. He advises readers to surround themselves with smart, encouraging people, assemble resources, plan carefully and well, and dream big. Though he addresses the nitty-gritty raising money, navigating your first 30 days on the market he concentrates on bigger questions: getting unstuck from fear and striving for big dreams, big projects, and big possibilities. Readers will appreciate this quick, snappy primer for getting business ideas off the ground.