Plant-Based Food Consumption (Enhanced Edition) Plant-Based Food Consumption (Enhanced Edition)
Woodhead Publishing Series in Consumer Science and Strategic Marketing

Plant-Based Food Consumption (Enhanced Edition‪)‬

Products, Consumers and Strategies

    • 184,99 €
    • 184,99 €

Publisher Description

Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-based food consumption, specifically that which follows flexitarian, reducetarian, vegetarian and vegan diets. The book provides an overview of plant-based food products and their associated health and nutrition benefits, drawbacks, potential consumers, and strategies for approaching this emerging market. Moving from the analysis of consumers’ motivations and needs, the book describes how companies manage new product development or product rejuvenation. In addition, the book provides consumer science and marketing strategies through short case studies designed to help the reader understand how to put theory to practice.

Food scientists, food developers, food marketers, academics and students studying related areas will benefit from this important reference.
Provides a link between theoretical information and business practicesPresents a comprehensive overview of the phenomenon of plant-based food consumptionContains valuable information upon which to formulate strategic business plans or to work on plant-based food consumption research plans and projects

GENRE
Professional & Technical
RELEASED
2023
3 November
LANGUAGE
EN
English
LENGTH
308
Pages
PUBLISHER
Elsevier Science
SIZE
19.7
MB

Other Books in This Series

Case Studies on the Business of Nutraceuticals, Functional and Super Foods Case Studies on the Business of Nutraceuticals, Functional and Super Foods
2022
Transdisciplinary Case Studies on Design for Food and Sustainability Transdisciplinary Case Studies on Design for Food and Sustainability
2021
Case Studies in the Beer Sector Case Studies in the Beer Sector
2020
Case Studies on Food Experiences in Marketing, Retail, and Events (Enhanced Edition) Case Studies on Food Experiences in Marketing, Retail, and Events (Enhanced Edition)
2020
Coffee Consumption and Industry Strategies in Brazil Coffee Consumption and Industry Strategies in Brazil
2019
Case Studies in Food Retailing and Distribution (Enhanced Edition) Case Studies in Food Retailing and Distribution (Enhanced Edition)
2018