Handbook of Product Placement in the Mass Media
New Strategies in Marketing Theory, Practice, Trends, and Ethics
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- 59,99 €
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- 59,99 €
Publisher Description
Leading experts present cutting-edge ideas and current research on product placement!
The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
GENRE
Business & Personal Finance
RELEASED
2004
28 May
LANGUAGE
EN
English
LENGTH
306
Pages
PUBLISHER
Taylor & Francis
SIZE
1.6
MB