Leadership and Social Change

Operating in the world today is challenging for any business. For those operating in areas of the world such as South Africa that are rich in diversity, the effective management of social change is critical. In working in the pharmaceutical industry in South Africa since 1980, Gustav Kriel has experienced the changes in his country as a result of independence in 1999, the end of apartheid, and the growth of global economies. Not content to implement only those plans and programs introduced through legislation in South Africa, Kriel studied the elements of effective leadership, management, culture, and change to find a better way to manage social change in business environments. Taking his knowledge of these areas, he researched specific strategies in the pharmaceutical industry that, if employed correctly and consistently, should lead to improved business climates, improved employee morale, and more effective training and development of leaders within organizations—all ultimately resulting in improved productivity and profitability.
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This book introduces his integrated model for effectively managing social change in South African businesses, a model applicable to any business or industry seeking to survive and thrive in this era of globalization and in any culturally and/or racially diverse area.