Neuromarketing Neuromarketing

Neuromarketing

Understanding the Buy Buttons in Your Customer's Brain

    • 10,99 €
    • 10,99 €

Publisher Description

The latest brain research is changing the way we think about sales. How can this help you increase your business?

With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.

Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

In Neuromarketing, Renvoisé and Morin will help you learn:
The six stimuli that always trigger a responseThe four steps to align content and delivery of your messageThe six message building blocks to address the "old brain"The seven powerful impact boosters to set your delivery apart from the rest
Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.

GENRE
Business & Personal Finance
RELEASED
2007
30 September
LANGUAGE
EN
English
LENGTH
256
Pages
PUBLISHER
HarperCollins Leadership
SIZE
2.5
MB

More Books by Patrick Renvoise & Christophe Morin

O Código da Persuasão O Código da Persuasão
2023
Décodez la persuasion ! Décodez la persuasion !
2019
Il codice della persuasione Il codice della persuasione
2019
The Persuasion Code The Persuasion Code
2018

Customers Also Bought

The Antiracist The Antiracist
2020
Frictionless Frictionless
2020
Price Price
2021
Product-Led SEO Product-Led SEO
2021
Thrive Thrive
2021
Priceless Priceless
2010