Pre-suasion Summary

Pre-suasion: A Revolutionary Way of Influence and Persuasion | A Complete Summary



Pre-Suasion: A Revolutionary Way of Influence and Persuasion is a book written by social psychologist Robert Cialdini. Known as the “Godfather of Influence,” he is also the author of the bestselling book Influence which is listed on Fortune magazine's 75 Smartest Business Books of All Time.

His first work in over thirty years, Pre-Suasion tells us an artful way of capturing someone else's attention. Cialdini also shares some techniques that, if applied, will make someone an excellent persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini – all that's required is for a communicator to redirect the audience's focus of attention before a relevant action. 

Pre-suasion also focuses on when to influence, rather than how. The time to beginning influencing people is before they realize they are being influenced. 

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