Strategies for e-Business Strategies for e-Business
Classroom Companion: Business

Strategies for e-Business

Concepts and Cases on Value Creation and Digital Business Transformation

    • 54,99 €
    • 54,99 €

Publisher Description

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

GENRE
Business & Personal Finance
RELEASED
2020
28 June
LANGUAGE
EN
English
LENGTH
808
Pages
PUBLISHER
Springer International Publishing
SIZE
72.3
MB

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