- 12,99 €
The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like Ted.
Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers.
The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers.
The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.
Gallo, a communications instructor at Harvard University Graduate School of Design, follows up Five Stars with this incisive look at the communication strategies used by Amazon founder Jeff Bezos. Deemed "the world's best business communicator" by Gallo, Bezos shocked people when, in 2004, he banned PowerPoint presentations in favor of "memos and narratives." "He's the world's greatest salesman because he sells dreams, not products," Gallo writes, and to do so, Bezos focuses on "the way Amazonians write, collaborate, innovate, pitch, and present." To communicate well, Gallo writes, readers should strive to write at an eighth grade level or lower; use regular language to "talk about hard things"; avoid "weasel words" (such as "sort of" and "kind of"); and steer clear of the passive voice. Examinations of Amazon press releases show the tactics in action, and a deep dive into the company's "working backwards" strategy—starting "from the customer's perspective" when creating a new product—will be helpful for entrepreneurs and those working in professional communications alike. The result is a rewarding and informative take on how to craft a convincing message.