A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices (Unabridged‪)‬

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position.


In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.


Ultimately, this guide serves as a tough-loving mentor for anyone trying to get ahead in PR or marketing.


PR 101

PR’s Difference and Types of PR Roles


Forget Your Story

Generating News Ideas and News Ideas That Will Actually Run


Your PR Toolbox

The Press Release and Probably More Important Tools


Understanding the Media

Media Etiquette and Media Exclusives
Changing Rules for Differing Media
Building Media Lists


Working with Print and Online

Editorial Calendars, Contributed Articles and Blog Posts


Working with Television

General TV News, Nighttime News and Morning Shows


Working with Radio and Podcasts

General Radio News, Morning Shows and Special Segments and Podcasts


Operating Like a Newsroom

Press Events and Photo/Video Opportunities
Taking Photos/Video for the Media
Press Conferences


PR Cheats

Shotgunning Your Approach
Press Release Distribution Services


Infusing Other Disciplines

Search Engine Marketing (SEO) PR
Social Media PR
Content Marketing


Tying It All Together

Building Your PR Plan
PR Timelines and Tactics
Selecting Audiences


Living the PR Lifestyle

The Maximized Style
Becoming a Writer
Working with Others
Crisis Prevention
Media Relationships
Reporting Your Results
Discovering Your Story