As humans, we are greatly influenced by our relationships. We each enjoy being members of loyalty programs and networking groups that align with our goals. We have selected and continue to go to the same supermarkets, gas stations, banks, and purchase from only select companies. This happens because of an unspoken relationship that exists with these businesses and brands. They make us happy, we trust them, and their consistency is calming in a chaotic world with too many choices.
If you're a professional - whether you're an entrepreneur or an executive - you need proven, high-level strategies to really make your business grow and it starts with understanding the needs of your customers. To gain and sustain a relationship with a customer, you've got to think like a customer.