Analysis of Donald Miller’s Building a StoryBrand by Milkyway Media (Unabridged‪)‬

In Building a StoryBrand: Clarify Your Message so Customers Will Listen (2017), author and StoryBrand CEO Donald Miller argues that companies flounder not because they lack quality wares, but, rather, because they fail to create clear, engaging messaging that draws in consumers. 

Businesses flourish when they are direct about how products will improve the lives of customers. 

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