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Publisher Description

Please note: This is an analysis of Crossing the Chasm, not the original book.

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, third edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market.

Customers within a given market adopt new products at different points during their development....

Purchase this in-depth analysis to learn more.

GENRE
Business & Personal Finance
NARRATOR
DE
Dwight Equitz
LENGTH
00:09
hr min
RELEASED
2017
September 14
PUBLISHER
Milkyway Media
PRESENTED BY
Audible.com
LANGUAGE
EN
English
SIZE
9.5
MB

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