Analysis of W. Chan Kim's Blue Ocean Shift (Unabridged‪)‬

Please note: This is an analysis of Blue Ocean Shift, not the original book.

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renée Mauborgne offers a step-by-step strategy to identify and capture untapped markets. It is the process-oriented sequel to the authors' highly influential book about strategic planning, Blue Ocean Strategy (2005). Purchase this in-depth analysis to learn more.