Legal marijuana is the hottest story in the US today. Twenty-five states and the District of Columbia have authorized sales in some form; Denver has more legal marijuana dispensaries than Starbucks franchises. We are witnessing the dawn of a new industry. And like the early days of gourmet coffee chains, the rules and players are being established on the fly.
Christian Hageseth is the face of the revolution - an entrepreneur and father of three who worked in the white-collar professional world for 20 years before opening his first dispensary. The founder and chairman of Green Man Cannabis, the fastest-growing marijuana company in the country, he's the perfect tour guide through the wild frontier, where police hardly know what laws to enforce or parents what to tell their kids. He paints a colorful picture not only of how he got into the business but of the big interests that are eager to do the same - namely Big Tobacco, Big Agra, and Big Pharma.
He predicts a future where the marijuana market splits in two: the high-end, artisanal market, supplied by individual growers and small farms, and the mass market, covered by the cigarette giants and anyone bold enough to compete with them. Much like beer and coffee, your brand of weed will be just one more reflection of your lifestyle. It's an entrepreneur's dream, and Hageseth invites us along as he pitches skeptical investors, negotiates a shaggy cast of colleagues, and builds the biggest business he can.
Customer ReviewsSee All
Powerful and authentic
I bought the audio version, and I listened to it all the way through in one day. I appreciated the thoughtful and concise information and details that Hageseth presents on a platter to us in this book. The style is easy going, and sprinkled anecdotes made the book entertaining on the surface, while the lessons llearned are educational. This book lifts the veil and brings this industry into the light, in business jargon that makes it appealing to mainstream professionals like myself. As a risk manager and consultant, I am very interested in this blooming industry. Hageseth is spot on with his details and understanding as he was there from the beginning, risking everything. So he was very generous in sharing his failures and successes. Sprinkled throughout his book are raw diamonds and gold nuggets that I intent to mine. I encourage everyone interested in this business to do the same.