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Publisher Description

The landmark book that has revolutionized the way we understand leadership and decision making -- from #1 bestselling author Malcolm Gladwell.

In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.
Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.
Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"--filtering the very few factors that matter from an overwhelming number of variables.

Business & Personal Finance
Malcolm Gladwell
hr min
April 1
Hachette Audio

Customer Reviews

JB Capital ,

Unconscious Thinking

Blink gives credit to the idea of rapid unconcious cognitive decision making....An old fashion notion of sometimes something just feels right, or possibly an unexplicable reason why something feels off. From our experiences we gain a powerful gift in the ability to act and make decisions instinctively. More often that not, we are right.

Jeremy Hill
JB Capital Management

AN037 ,

It's a great audiobook.

I had a hard time getting out of my car because it was so interesting

bab bab bab ,

Excellent Book

Insanely interesting topic. Great interviews with some very cool people. I seriously recommend that you pick up a copy of this book. I don't recommend audiobooks because it's too hard to absorb the information and there's a lot of it in this book.

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