Bob Bly - Interview with a Copywriting Genius: Conversations with the Best Entrepreneurs on the Planet
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5,0 • 2 đánh giá
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- 1,99 US$
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- 1,99 US$
Lời Giới Thiệu Của Nhà Xuất Bản
Bob Bly is an award-winning freelance copywriter and marketing consultant with three decades of experience in business-to-business, high-tech, and direct marketing. He has written copy for over 100 clients; is the author of 70 books, including The Complete Idiot's Guide to Direct Marketing and The Copywriter's Handbook; and has appeared as a guest on dozens of TV and radio shows. Bob Bly is a master of persuasion, with the ability to write powerful copy no matter what the industry or business.
This interview may contain references to dates, events, etc., that have already taken place. These references have not been omitted in order to maintain the integrity of the recording, as all Meet The Giants interviews are REAL and unedited conversations.
Nhận Xét Của Khách Hàng
Worth much more than the $1.95 price.
As a copywriter myself, I can give this a hardy recommendation. Mr. Bly offers a lot of great advice for copywriters and marketers alike. Through interview questions and the resulting discussions, Bly provides several examples from his career and lessons he’s learned while covering a variety of topics, including: Internet marketing copywriting, why choosing a narrow niche is important, how Bly differentiated himself in the marketplace, copy techniques for microsites and landing pages, the impact of graphic design and color on copy, and more.