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Publisher Description

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget - and so important to repeat - new information? Is it true that men and women have different brains?

In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule - what scientists know for sure about how our brains work - and then offers transformative ideas for our daily lives.

Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a "Jennifer Aniston neuron". You'll meet a boy who has an amazing memory for music but can't tie his own shoes.

Visit brainrules.net/dvd to view videos mentioned in the book.

John J. Medina
hr min
April 7
Pear Press

Customer Reviews

Genohoch ,

Brain Rules is great

Overall the information is fascinating! The author, who is the reader, has a voice that makes the information hard to understand. It took a while to get used to this. Also, the speed of the reader is a bit too fast for me. However, I got used to this as well. Overall, this is a great read!

emmcdaniel ,

Fascinating, well-read, fun.

Enjoyed the material, the narration and right amount of humor throughout. Great listen.

mrbrenthoover ,

A fun and useful listen

John Medina has a somewhat quirky voice but I found it charming rather than off-putting. He has a clear enthusiasm for the subject matter and wants to try and disseminate what he and others have learned. Neuroscience is a very exciting field right now and this book is a good introduction to much of the ways our thinking about brains is changing. Also, it's very reasonably priced for the amount, and the quality, of the content.

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