New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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Building A Storybrand
Loved the audiobook as much as reading the hardback! I love the simple systems in this book! I’ve already listened to it twice! I feel more confident with this book as a guide to help me launch my podcast and business!
I’m so excited to implement everything I learned! He is brilliant! Will be listening again and again!
This book contains what should be the foundation of all your marketing efforts... your story. Your story is what people listen to, engage with, and share with others. Thus its critical to get your story right and communicate it effectively. When you do, you will see significant gains in your marketing effectiveness. Not only that, but you will think and communicate more clearly than ever before!