Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It’s more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger’s research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed.
Customer ReviewsSee All
Great Book for anyone that owns a business!
I purchased this book after I read an article in Entrepreneur app where it referenced this author. After finishing this book, I feel like I wanted to listen to it again (maybe even 3 times—for notes)!
Contagious has many great tips and tricks that will help my business, hotels. This book opened up my mind to new and exciting marketing ideas. Some ideas I had never thought about. ..others that aren’t currently used in the lodging industry. I recommend Contagious to anyone that loves their business and is seeking new ways to market it! Thanks! @rupeshrup
100% worth it info
When you first start this audio book the first hour is the setup and then it gets better and better! You will find yourself rewinding to catch little parts of this massive picture of insight. This book has great secretes into a marketing society that have been masks , covered up or pushed over to subliminal messaging that you rarely see. If you want a book that brings you that AH HA moment , this is your book! Be ready to sit down and LISTEN for 6 hours.