To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT.
Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don't bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!
Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.
Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today's tools to create content that truly speaks to your audience. They'll show you how to:
Understand why you are generating content-getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategyExplore ways to integrate searchable words into your content without sounding forced (or sounding like "Frankenspeak")Write in a way that powerfully communicates your service, product, or message across various Web mediumsCreate a publishing schedule that allows you to create different kinds and types of content at once
Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.
Customer ReviewsSee All
Irritating Listening- Very fast and annoying narration.
Seems like an interesting book, good info but very unprofessional narrating! BOTH narrators are not pros in narrating, and seemed to be in a great hurry to zip through the reading.
My 10 year old reads more eloquently. The book seems like a good book, but poor delivery. I could not listen past the first chapter as I became irritated and unable to keep up with the tempo, almost 'Auctioneer Style'.
Listeners need some micro breaks in-between words to be able to 'digest' and understand what is being said. The book would have been better served if read by a professional
I am and Audiobook Junkie and have many on my iTunes. I purchased the hard cover also and will read that instead. I am still interested in the 'content' of the Content book!
Audio just fine
The narration is just fine. Not too fast as suggested in other reviews.
Lots of talk, little and vague ideas. Poor reading quality
Ok, I'm not being too picky and I really enjoy audiobooks and reading real books. But.....Oh boy, the Male author (CC Chapman, use your name, not initials) is pleasant but sounds a bit to giddy/happy in a fake way (Gary Vanerchuk is an expert at sounding like he means what he says, CC Chapman here is an amature). The female reader, Ann Handley is TERRIBLE as a reader. She sound worse than a 6th grader being forced to stand in front of her class and reluctantly read a chapter from her own book. She has a high-pitch whistle when she reads and sounds like she is trying to be pleasant and fails every sentence to do so.
DO NOT buy this audio book or print book. I would like to have my money back to tell you the truth. There is NOTHING in this book you could not learn on the internet in 30 minutes by yourself. Some highlights? 1) Make a free eBook and have people download it without giving your their email (they'll share the book while all who read it will learn of your and your site, ie 'free advertising'), 2) Write 5 blogs on Sunday and post 1 per day Monday to Friday, 3) Write something interesting on your blog and add pictures and/or video and/or graphics. Add keywords and 'tag' everything.
That's almost the whole book right there. They talk about stuff, but provide very little direct ideas. If you want to get pumped up now and then to market your business and learn ideas or get motivated to come up with some of your own, buy the audio book Crush It by Gary Vanerchuck and his new book/audio The Thank You Economy. Although Gary gives you more ideas, his general suggests will motivate almost anyone.
By the way, the website & social media for this book "Content Rules" is full of self-congratulatory, glad-happy back-slapping support between the authors and some of their personal friends.
Trust me on this one people, I thought the audio book The Referral Engine was lacking in useful information, this book "Content Rules" is worse.
"Content Rules" does not follow it's own suggestions. Given that their suggestions are minimal, I guess that's why the authors fail here and probably are keeping their regular day-jobs.