Cracking the Code (Unabridged)
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4.2 • 12 Ratings
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- $5.99
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- $5.99
Publisher Description
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to
Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy.
Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.
Audio includes introduction read by Hartmann and new foreword written and read by Jim Hightower!
Customer Reviews
An outstanding expose of right-wing language and tactics.
Everyone knows about the right wing changing "Estate Tax", which sounds fair, to "Death Tax" which sounds unreasonable, should read this book to see the many, many OTHER ways the right has changed language in order to change the game. Great book. Highly recommend this to anyone who wants to see the often successful (and inarguably devious) right-wing language changing tactics.
Narrator Not Correct
I bought this book for my father who loves to listens to Thom Hartmann on the radio. Even though the narrator is clearly listed as Thom Hartmann, he only does a brief introduction to the book as opposed to the book itself. The book itself is narrated by someone else. This was an incredible disappoint to me. I'm sure nothing is really lost from the book due to it not being completely narrated by Hartmann himself, but that is what the information is selling and that is not what the product delivers.