• $12.99

Publisher Description

“It’s not the magic that makes it work; it’s the way we work that makes it magic.”

The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results.

No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination.

But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include:
Everyone is important.
Make your people your brand.
Burn the free fuel: appreciation, recognition, and encouragement.
Give people a purpose, not just a job.

Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

Business & Personal Finance
Lee Cockerell
hr min
October 14
Random House Audio

Customer Reviews

rjcap ,

Every leader needs to read this if they are in a B2C world!

5 stars

JonDavid1210 ,

A Decent Book By a Disney Legend

Lee Cockerell is a certifiable genius and Disney Legend which makes it hard to understand why this (audio)book seems to fall short of its intentions. It's good for those who have had little introduction to Disney's business principals other than the occasional Forbes article. While the "10 Leadership Strategies" are certainly useful there is not the same kind of uniquely Disney techniques, ideas, strategies and philosophies that can be found books like The Imagineering Way (and it companion handbook), How to Be Like Walt by Pat Williams & Jim Denney or Thomas Connellan's Inside the Magic Kingdom. This audiobook is much better if you already have a good knowledge of the Disney Company and it's brilliant founder. IT'S WORTH THE PRICE IF YOU ARE A STUDENT OF DISNEY AND THE COMPANY HE FOUNDED.

Frank Richards ,

Back to Basics

This book does a great job of helping you find the basics that work in business. No matter what size business you run, this book will help you be a better leader. This was a great walk through an impressive career with great companies that really brought real life experience to bear. This book is a must for anyone who wants to understand how Disney does it right the first time, every time.

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